ASM Comparison

HailBytes ASM vs runZero

runZero excels at internal asset discovery. HailBytes ASM is built for external attack-surface monitoring with white-label deliverables. They’re often complementary; this page helps you decide which (or both).

TL;DR

runZero (formerly Rumble Network Discovery) is best in class for internal active asset discovery: agentless network scans that find IT, OT, and unmanaged devices on your corporate networks. HailBytes ASM is an external attack-surface management platform that runs the recon pipeline on internet-facing assets inside your own AWS or Azure account.

  • Pick HailBytes ASM if you need continuous external recon, white-label deliverables for clients, or AI-agent orchestration over the scan pipeline.
  • Stay with runZero if your priority is unmanaged-device discovery on internal networks and OT/IoT visibility.
  • Run both if you need full internal + external coverage; the products don’t overlap meaningfully.

Pricing & Cost Model

DimensionHailBytes ASMrunZero
Pricing axisInfrastructure ($0.24/vCPU/hour)Per asset (Professional / Enterprise tiers)
Annual cost (small surface)~$4,200~$5,000 (Professional)
Annual cost (mid surface)~$4,200–$8,400$15,000–$30,000
Annual cost (large surface)~$8,400–$17,000$50,000+ (Enterprise)
Free trial30 days via AWS / Azure Marketplace21-day Community / Pro trial
Procurement pathCloud marketplace (counts toward EDP / MACC)Direct subscription

Architecture & Control

DimensionHailBytes ASMrunZero
DeploymentSelf-hosted in your AWS / Azure accountSaaS console + on-prem Explorer scanners
Source code accessSource-available under ELv2Closed source
Primary scan targetExternal attack surface (internet-facing)Internal corporate networks (agentless)
Custom scan logic / wordlists✅ Full control🟡 Probe customization
Per-tenant isolationOne VM per tenantMulti-tenant SaaS console

Capability Comparison

CapabilityHailBytes ASMrunZero
External subdomain enumeration✅ Multi-source❌ Not the use case
Internet-facing port & service scanning✅ Built-in🟡 If targeted
Internal network active discovery❌ Not the use case✅ Best in class
OT / IoT / ICS device discovery✅ runZero’s real moat
CVE matching
Custom wordlists✅ Unlimited🟡 Probe-level
AI-powered analysis✅ OpenAI + Ollama (local GPU)
MCP server / AI-agent tooling✅ Built-in (Claude / Cursor / Windsurf)
SIEM integrationSplunk, Sentinel, Elastic, Chronicle✅ Webhook + connectors
Government cloud (GovCloud / Azure Gov)✅ Both🟡 FedRAMP-pursuing
White-label for client deliverables✅ Built-in

When HailBytes ASM Wins

  • External attack-surface monitoring is the use case. runZero’s strength is on the inside; for external recon, HailBytes is the right primitive.
  • Pen-test firms and MSSPs. Fixed per-instance cost combined with white-label output is what makes resold continuous external monitoring profitable.
  • Government and regulated industries. Deploy in AWS GovCloud or Azure Government and the scan data stays inside your own tenancy.
  • AI-agent recon workflows. A built-in MCP server lets Claude, Cursor, and Windsurf drive scans and finding triage directly.

When runZero Wins

  • Unmanaged internal-device discovery is your real problem. runZero’s agentless internal scans are best in class and widely respected.
  • OT/IoT/ICS environments. runZero handles fragile and proprietary protocols that pure recon-tooling won’t.
  • Asset-management for compliance on the internal side, like PCI scoping, HIPAA inventory, and similar work.

Most teams running both products treat HailBytes ASM as the external-facing layer and runZero as the internal-facing one.

Try HailBytes ASM

Both marketplace listings come with a 30-day trial that covers the VM as well.

Deploy from Marketplace ASM Product Details Full Comparison Matrix

Related Comparisons

Other discovery and ASM platforms usually evaluated alongside runZero:

See HailBytes ASM in Action

Skip the slide deck. Watch the product run end-to-end before you book a call.

HailBytes ASM product demo video thumbnail

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